This is fabulous.
A fellow EduBlogger, Hedgetoad shared a link to a great website devoted to captivating young male readers. It's called, obviously enough, GuysRead.com
They seem to focus mainly on providing suggestions for books that appeal to the XY chromosome, categorized from "sports" to "people being transformed into animals." The website has a bold, simplistic style infused with the humor of Jon Scieszka. This is definitely worth bookmarking (I'm adding it to my portaportal as soon as I finish here. That's how important you are, Reader. I must tell you about this before saving it myself).
Poke around, and happy hunting!